The Influence of Korean Drama Series on Behavioral Changes Among Adolescents
DOI:
https://doi.org/10.58740/juwara.v5i1.175Keywords:
adults, attitude changing, k-dramaAbstract
This study addresses the growing consumption of Korean Drama among students at the Islamic University of Jakarta and its suspected impact on adolescent behaviour spanning lifestyle, social interaction, and religious practice. The research aims to quantify the influence of Korean Drama exposure on behavioural change and to clarify its implications for character development on campus. A quantitative correlational survey was employed, using purposive sampling to draw 33 respondents from a population of 133 fourth and sixth semester students. Data were gathered through a validated closed?ended questionnaire and analysed with the product moment correlation test. Findings reveal a correlation coefficient of r=0.593 (p<0.01) and an adjusted R² of approximately 0.60, indicating a moderate yet significant relationship between viewing intensity and behavioural change. These results suggest that Korean Drama can foster positive outcomes such as motivation to learn foreign languages while simultaneously posing risks, including heightened consumerism and diminished religious discipline. Consequently, the study recommends campus based media literacy initiatives and psychosocial mentoring to maximize the benefits of Korean Drama and mitigate its adverse effects through strengthened selfcontrol and reinforcement of Islamic values.
References
Adeputri, A. (2020). Pengaruh tayangan K-Drama terhadap perubahan gaya hidup remaja komunitas Jogja K-Pop Family [Skripsi]. Universitas Negeri Yogyakarta. http://digilib.uin-suka.ac.id/id/eprint/43932
Adisti, R., & Konety, N. (2024). Diplomasi budaya Korea Selatan terhadap Indonesia melalui drama Korea bertema keluarga tahun 2021–2023. Indonesian Journal of International Relations, 9(1), 52–79. https://doi.org/10.32787/ijir.v9i1.658
Candradewi, N. (2021). Representasi budaya Korea dalam drama Korea dan dampaknya terhadap gaya hidup mahasiswa. INSIGNIA: Journal of International Relations, 8(1), 87–100. https://doi.org/10.20884/1.ins.2021.8.1.3857
Cassam, Q. (2022). Fanaticism: For and against. In The philosophy of fanaticism: Epistemic, affective, and political dimensions (Vol. 2). https://doi.org/10.4324/9781003119371-3
El-Yana, K. (2021). Dijajah Korea (Cet. I, hlm. 20). Tangerang: Indigo Media.
Fahirra, H., & Andjarwati, A. L. (2022). Pengaruh Korean Wave dan gaya hidup hedonis terhadap keputusan pembelian album official BTS (Studi pada ARMY Indonesia). Jurnal Ilmu Manajemen, 10(1), 148–159. https://doi.org/10.26740/jim.v10n1.p148-1
Faiza, D. (2020). Stimulating English Learning In Global KPOP Community On Twitter, 2. https://doi.org/10.36423/ALTICS.V2I1.360.
Fitriah, N. L., Islam, M. H., & Diharjo, R. F. (2023). Dampak Korean Wave terhadap perilaku konsumerisme merchandise K-Pop dikalangan mahasiswa Probolinggo. Jurnal Pendidikan dan Konseling (JPDK), 5(2), 4427–4434. https://doi.org/10.31004/jpdk.v5i2.14115
Halima, A., Syam, H., Rahmi, A., Santoso, B., & Pratama, A. R. (2024). Peran Guru Bimbingan Konseling dan Pembina Ekstrakurikuler An-Nisa’ dalam Pembentukan Kepribadian Muslimah. Juwara: Jurnal Wawasan Dan Aksara, 4(1), 43–52. https://doi.org/10.58740/juwara.v4i1.87
Hutapea, E., & Marlina, Y. (2022). Komunikasi budaya K-Pop masyarakat di Kampung Bali, Harapan Jaya, Bekasi di era new normal. Communicology: Jurnal Ilmu Komunikasi, 10(2), 228–248. https://doi.org/10.21009/COMMUNICOLOGY.030
Kim, S. M., & Park, M. J. (2020). Evaluation of cross-national global market segmentation and strategy: The case of Korean Wave for ASEAN countries. Asia Pacific Management Review, 25(4), 207–215. https://doi.org/10.1016/j.apmrv.2020.04.001
Kustiawan, W., Efendi, E., Candra, W., & Zein, P. (2023). Dampak Korean Wave (Hallyu) bagi budaya Indonesia sebagai dampak dari globalisasi media. Jurnal Ilmiah Wahana Pendidikan, 9(4), 561–569. https://doi.org/10.5281/zenodo.7684718
Maharani, C., Juliansyah, V., & Purnama, D. T. (2024). The phenomenon Korean Wave and fanaticism of fans in social media: A study of K-Pop fandom groups in Pontianak City. Jurnal Sosiologi Nusantara, 10(1), 18–42. https://doi.org/10.33369/jsn.10.1.18-42
Nursalam, N., Mustafa, I., Rahim, A., & Ismail, A. (2022). Konstruksi penciptaan fantasi dan wacana pada K-Pop Black Pink. Aksara, 34(2), 228–243. https://doi.org/10.29255/aksara.v34i2.621.228--243
Park, H. (2020). A study on strategy for Korean education contents to enter the global market through popularization of Korean Wave. Journal of Digital Convergence, 18, 99-104. https://doi.org/10.14400/JDC.2020.18.5.099
Park, Y. (2023). A study on the utilization of OTT platforms for ‘Sustainable Korean wave’ - Focusing on the Indonesian market. Korea Association Of Cultural Economics. https://doi.org/10.36234/kace.2023.26.1.35.
Prasanti, R. P., & Dewi, A. I. N. (2020). Dampak drama Korea (Korean Wave) terhadap pendidikan remaja. Lectura: Jurnal Pendidikan, 11(2), 256–269. https://doi.org/10.31849/lectura.v11i2.4752
Rahayu, T. S., Wahyudi, R. C. I., Haqiqi, R. F., Lestari, R. A., Kamilah, T. I., & Anzari, P. P. (2021). Pengaruh menggemari drama Korea terhadap minat belajar mahasiswa FIS UM 2020. Jurnal Integrasi dan Harmoni Inovatif Ilmu-Ilmu Sosial, 1(8), 959–966. https://doi.org/10.17977/um063v1i8p959-966
Ramos, M. V., & López, E. H. (2023). The Effect of K-Pop and the Interaction within the K-Pop Community on EFL Learners. Revista Lengua y Cultura. https://doi.org/10.29057/lc.v5i9.11432
Ridatasa, N., Febiana, N. S., & Nurhidayah, M. (2024). Pengaruh drama Korea terhadap cara berkomunikasi pada mahasiswa Fakultas Dakwah angkatan 2022. Semantik: Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya, 2(1), 337–349. https://doi.org/10.61132/semantik.v2i1.376
Sari, P. M. A., & Mugiyono, M. (2024). Pengaruh Pembelajaran Pendidikan Agama Islam Terhadap Perilaku Siswa. Juwara: Jurnal Wawasan Dan Aksara, 4(2), 500–509. https://doi.org/10.58740/juwara.v4i2.242
Surawan, S., & Pertiwi, E. M. (2023). Hijab sebagai self control terhadap penetrasi Korean Wave. Jurnal Kajian Islam Interdisipliner, 8(1), 1–16. https://doi.org/10.14421/jkii.v8i1.1343
Valenciana, C. J. K. (2022). Korea Wave; fenomena budaya pop Korea pada remaja milenial di Indonesia. Jurnal Diversita, 18(2), 206. https://doi.org/10.31289/diversita.v8i2.6989
Vina, A. S. (2021). Eksistensi drama Korea pada masa pandemik Covid-19 di Indonesia (Sebuah kajian budaya populer Korea). Media Nusantara, 18(1), 49–58. https://doi.org/10.30999/medinus.v18i1.1233
Wooten, J. J., Geerling, W., & Calma, A. (2021). Diversifying the use of pop culture in the classroom: Using K-pop to teach principles of economics. International Review of Economics Education, 38, 100220. https://doi.org/10.1016/j.iree.2021.100220
Yang, H., Jin, B. E., & Jung, M. (2020). The influence of country image, the Korean Wave, and website characteristics on cross-border online shopping intentions for Korean cosmetics: Focusing on US and Chinese consumers. International Journal of Costume and Fashion, 20(2), 38–49. https://doi.org/10.7233/ijcf.2020.20.2.038
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Savira Nurhaliza Azahra, Yuli Marlina

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
JUWARA: Jurnal Wawasan dan Aksara provides open access to anyone so that the information and findings in these articles are useful for everyone. This journal's article content can be accessed and downloaded for free, following the creative commons license used.